The Big Data Company

Engineers, not a black-box vendor.

IRIS is the main product of The Big Data Company, a data science and engineering company on Utrecht Science Park. We build the data infrastructure that turns messy, real-world data into decisions organisations can defend. Small, senior and research-led: we do not wrap someone else's model and call it a product, we build the thing itself.

A walkway to the office entrance at the UtrechtInc incubator on Utrecht Science Park.

The company

We build the thing itself

The Big Data Company builds enterprise data infrastructure without the enterprise friction. Some of it is proprietary and standardised, like the site-scoring models behind IRIS; some is bespoke, like anonymising millions of documents for local government, recognising storefronts from imagery, or designing the spatial algorithms that read a retail network. IRIS is where that work is packaged for retail and QSR expansion teams: the same models, made usable by the person who owns the decision.

That is also why we are careful about which correlations we trust. The ones that break the moment the economy shifts are not worth building an enterprise product on.

Where we are

Utrecht Science Park

Princetonlaan 6, Utrecht. Independent, European by design, with IRIS used across 26 countries.

What we build

The model, not a wrapper

Proprietary site-scoring models and custom spatial infrastructure, built in-house.

100+
local signals per forecast

How we work

Small, senior, research-led

The engineers who build the models are the people you talk to.

15+ yrs
spatial data science

Why teams stay

Forecasts that hold up

Every forecast ships with its nominal 80% interval, and the model is validated on stores it never saw.

95%
of deployed models still in production. Not a model-accuracy claim

IRIS is one product of a wider data science and engineering practice. More about The Big Data Company.

See it on your own market

The fastest way to judge IRIS is to run it on your own stores. Book a demo and we will model a live location with you in 30 minutes.