Proof, not promises
Forecasts that held up in the real world.
Three named networks put IRIS inside their site decisions and kept it there. Here is what each network looks like now, and why these teams still plan on it.
In use today
Trusted with real expansion decisions across Europe
The reason retail, QSR and last-mile teams keep planning their next site on IRIS.
250+
Active users planning sites on IRIS
26
Countries with sites modelled
€2.275bn
Site revenue managed on the platform
95%
Of deployed models still in production. Not a model-accuracy claim
Adoption and platform figures, not a model-accuracy claim.
In the field
What holding up looked like for three chains
6,000+
Easybox network scaled to over 6,000 lockers and pickup points, with IRIS testing candidate sites against modelled demand as the network grew.
Kwalitaria
≈30%
Across 130+ locations, the sites doing delivery as well as takeaway beat takeaway-only ones by about 30% over two years.
≈1,400
An estate of close to 1,400 stores planned with IRIS across 6 European markets in one shared framework, openings and closures simulated in minutes.
Figures from client case studies. The 80% interval widens in new or thinly-covered markets.
Read the full stories
Last-mile · 6,000+ pointsAccelerating parcel locker growth, matched to real demand
Read the Sameday story →
QSR · 130+ locationsTurning a delivery shift into a revenue model, across 130+ locations
Read the Kwalitaria story →
Retail · ~1,400 storesMoving from intuition to data-driven expansion
Read the Zeeman story →In focus, Zeeman
How Zeeman moved from gut feel to a model it can defend
The challenge
For years, data barely figured in Zeeman's store choices. "It was done the Vicky the Viking way, mainly based on gut feeling," said Micha Candel, then Manager Real Estate. Open a shop, move on to the next.
From intuition to insight
Since 2019 every call is tested. Algorithms built with Kyden and The Big Data Company read purchasing power, household composition and foot traffic, and IRIS predicts how a store will perform, and its impact on nearby ones, in minutes. It does not replace the team's judgement. It is a critical mirror on it.
The result
Zeeman now plans its network with IRIS across 6 European markets, weighing hundreds of scenarios while the people who know the stores keep the final call.
Your turn
Run the same test on your own network
Before you commit to a full rollout, the Validation Sprint runs the same discipline on your estate: we measure your own forecast baseline, estimate our accuracy on existing stores of yours the model was never shown, and hand back a board-ready read you can defend. A fixed fee, credited to your build.