Cases
Sameday: Accelerating parcel locker growth with smart algorithms
By leveraging the power of IRIS, Sameday ensures that its future growth is not only efficient but also aligned with both customer needs and its own operational goals, setting a new standard for delivery locker services in Central and Eastern Europe.
The challenge
Sameday’s rapid growth long relied on market demand and expanding the Easybox network across Romania, Hungary, and Bulgaria. However, as the courier industry evolved, so did the need for a more precise, data-driven approach. In response, Sameday adopted the IRIS platform which has since become an important tool in guiding its expansion strategy.
"The IRIS platform is now an essential part of our decision-making process. It allows us to test scenarios, predict outcomes, and ensure our growth is sustainable and aligned with market demand. Our success with IRIS has given us confidence to continue expanding across the region, knowing that we are making informed, data-backed decisions."
From several hundreds to thousands of locations
In the past year alone, Sameday has expanded its Easybox network by 37% in Hungary and Bulgaria, with an overall goal of reaching 8,500 delivery points in the region by the end of 2024. Sameday's strategy is built on ensuring that 50% of the population in these regions is within a seven-minute walk from a delivery box, making it convenient for customers to access their parcels.
From Intuition to Insight
Gheorghe Marius Adrian, Director of Easybox Business at Sameday, emphasized the transformation: "We’ve always had a strong intuition about our network growth, but IRIS took us to the next level by offering data-driven insights that help us optimize the placement of our parcel lockers. The platform allows us to understand local demand and identify prime locations based on real-world data, ensuring every expansion is both strategic and cost-effective."
Positioned for further growth
With plans to invest over 300 million RON into further network expansion, Sameday is poised to maintain its status as a leader in the courier industry. The integration of IRIS into its location strategy marks a significant leap towards becoming a fully data-driven organization.
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