Why IRIS
Unleash location intelligence in minutes—not months. IRIS delivers powerful, data-driven insights that help you find the best locations, prevent revenue cannibalization, and optimize market expansion—without the need for a specialized data team.
Tool for expansion teams, not data scientists
Hiring an in-house analytics team is costly, and traditional GIS tools are overly complex. IRIS delivers advanced location analytics in an intuitive, easy-to-use platform—designed for business leaders who need results, not a learning curve.
Get revenue forecasts and market insights in minutes, not months
Point-and-click simplicity with no steep learning curve
No “one-size-fits-all”, IRIS is configured to your needs
Focus on Growth Not Complex Tools
Slow, outdated analytics tools force teams to rely on external consultants or make gut-based decisions. IRIS changes that with fast, self-service location intelligence.
The science of site selection
No guesswork. No secret black-box algorithms. IRIS is powered by over 15 years of industry expertise and peer-reviewed academic research—so every forecast is transparent, reliable, and actionable.
🚀 Is firm growth random? A machine learning perspective Journal of Business Venturing Insights.
🧠 The (in)credibility of algorithmic models to non-experts
Information, Communication & Society.
🔬 Data science and automation in the process of theorizing
PLOS ONE
Confident expansion starts here
Know exactly where your next store will thrive. IRIS pinpoints high-potential sites using real-world data—so you can launch with less risk and more certainty.