Expand smarter
Tired of guesswork? IRIS is built on 15+ years of research to pinpoint high-potential markets, optimize existing stores, and future-proof your expansion—no data science background required.
Find new locations
Manual spreadsheets analyses and ad-hoc scouting are time-consuming. IRIS instantly visualizes key data (demographics, foot traffic, competitor hotspots) so you can:
- Heatmaps & gap analysis: Spot coverage gaps, identify high-traffic corridors, and capture more customers.
- Market segment insights: Dive deeper by customer demographics or local spending patterns. Match each site to the right audience for better ROI.
- Accurate forecasts: Transparent models that forecast new site revenue with up to 90% accuracy.
Benchmark your current sites
Growth isn’t just about adding new stores—it’s about making the most of what you already have. IRIS compares each location based on local demographics, store footprint, and performance metrics, helping you:
- Decide to refurbish, move, or close: Factor in local dynamics and justify (dis)investment decisions.
- Empower your franchisees: Provide clear, objective benchmarks so franchisers trust your decisions and individual franchisees feel fully supported.
Expand to new markets
Making growth decisions based on intuition alone is risky. IRIS eliminates the guesswork with granular analytics, uncovering regions with untapped demand and high revenue potential—so you can invest where it matters most.
Site offer qualification
Compare lease proposals consistently, forecast ROI upfront, and avoid overpaying.
Blank canvas analysis
Explore new geographies free of preconceived notions.
Site offer qualification
Compare lease proposals consistently, forecast ROI upfront, and avoid overpaying.
Category management
Generic store approaches can leave money on the table. IRIS helps optimize product assortments for local preferences, so every location excels.
- Floor planning & assortment: Allocate space wisely, tailor product mixes to local tastes, and ensure a cohesive flow for both customers and staff.
- Pricing & sensitivity: Determine price elasticity by site or demographic, aligning price levels to maximize margin and customer satisfaction.
Benchmark your current sites
Growth isn’t just about adding new stores—it’s about making the most of what you already have. IRIS compares each location based on local demographics, store footprint, and performance metrics, helping you:
- Decide to refurbish, move, or close: Factor in local dynamics and justify (dis)investment decisions.
- Empower your franchisees: Provide clear, objective benchmarks so franchisers trust your decisions and individual franchisees feel fully supported.
Ready to accelerate your expansion?
Schedule your 15 minute demo and tell us your biggest pain points. We’ll show you how IRIS can solve them.