Quick service restaurants
Choosing the wrong site can slow growth, increase delivery times, and cannibalize existing locations. IRIS pinpoints high-traffic zones perfect for new openings, ensures balanced market coverage, and optimizes delivery operations. Expand with confidence while maintaining fast service and maximum profitability.
Find best Locations
Relying on hunches or generic broker advice can lead to subpar sites and missed opportunities. IRIS pinpoints high-traffic zones specifically for QSR needs—whether you’re optimizing drive-thru lanes near highways or setting up counter-service in bustling downtown corridors.
Cannibalisation
Opening new stores too close together can erode sales across your network. IRIS simulates sales transfers, revealing how each new site might cut into existing locations—so you can balance market coverage without cannibalizing revenue.
Delivery
As more QSR brands add or expand delivery, choosing the right delivery radius and number of hubs is essential. IRIS merges local household data, commuting patterns, and competitor coverage to help you carve out efficient service areas.
Powerful Location Intelligence—Tailored to Your Industry
No matter your sector, IRIS delivers precise, data-driven insights to optimize your locations, reduce inefficiencies, and maximize revenue.
✅ Find high-performing sites – Expand strategically, avoiding costly mistakes.
✅ Optimize existing networks – Prevent cannibalization and refine delivery/service areas.
✅ Free your data team – Cut out the grunt work and free up your analysts.
Cannibalisation
Opening new stores too close together can erode sales across your network. IRIS simulates sales transfers, revealing how each new site might cut into existing locations—so you can balance market coverage without cannibalizing revenue.
Confident expansion starts here
Know exactly where your next store will thrive. IRIS pinpoints high-potential sites using real-world data—so you can launch with less risk and more certainty.